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26 February 2025

M&G appoints Chris Hudson to lead its UK distribution growth ambitions, including £62 billion flagship PruFund range

2025
M&G’s Life Insurance Business today announces the appointment of Chris Hudson as Director of Distribution, as the firm ramps up its ambitions for distributing its flagship £62 billion PruFund range of funds.

Chris will be responsible for driving the growth of M&G’s Life Insurance’s UK distribution strategy across all channels, with a particular focus on the UK intermediated market. He will lead the team responsible for the distribution of the company’s individual life and pensions products.

The appointment comes as Rob Hickson, Managing Director of UK Distribution, has decided to leave M&G after a successful 32 years at the company. Rob Hickson’s leadership was instrumental in the launch and development of PruFund, which has gained 450,000 individual policyholders over the last 20 years, the vast majority of which were recommended the product through intermediary distribution relationships.

Reporting to Anusha Mittal, Managing Director – Individual Life and Pensions, Chris joins M&G on 10 March from Standard Life UK (part of Phoenix Group), where he was Managing Director - Retail & Intermediary, responsible for propositions, marketing and distribution for its retirement business. Prior to this he held senior sales and distribution roles at LV=, Aviva, Friends Life and Aegon.

Anusha Mittal, Managing Director, Individual Life and Pensions, said: “I’m delighted we have attracted someone of Chris’s calibre to M&G. His track record of leading high-performing teams, bringing new products to market, and delivering profitable distribution strategies, will be a huge asset as we maintain our focus on expanding the reach of retirement solutions for advisers and their clients.

“We have big ambitions for our market-leading PruFund range, whose long-term investment approach continues to provide good customer outcomes, supported by its smoothing mechanism that protects against short-term volatility.

“I want to thank Rob Hickson for his incredible career with us and wish him well for the future. He leaves a fantastic legacy - the success of PruFund over the last twenty years is in no small part due to his leadership and the strong relationships his team has built with advisers and their firms.”

Chris Hudson, incoming Director of Distribution, said: “I am excited to be joining M&G and to lead the team behind the distribution of the UK’s leading smoothed fund range. PruFund is well regarded by Intermediaries across the market, has an enviable track record and I look forward to working with the team to grow our distribution footprint as we develop our product range and deliver outstanding customer outcomes in partnership with Intermediaries across the UK.”

Media enquiries

Louise Bryans

M&G Media Relations

Notes to editors

  • A photo of Chris Hudson is available on request.
  • Chris Hudson joins M&G in March 2025 as Director of Distribution. He was most recently Managing Director – Retail & Intermediary at Standard Life UK (part of Phoenix Group) where he was responsible for propositions, marketing and distribution for its retirement business. Having joined the industry in 1988 at Scottish Equitable, he has since held a number of leadership and senior distribution roles at Groups including, LV=, Aviva, Friends Life and Aegon.
M&G plc is a leading international savings and investments business, managing money for around 4.6 million retail clients and more than 900 institutional clients in 38 offices worldwide. As at 30 June 2024, we had £346.1 billion of assets under management and administration. With a heritage dating back more than 170 years, M&G plc has a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. We serve our retail and savings clients under the M&G and Prudential brands in the UK and Europe, and under the M&G Investments brand for asset management clients globally.
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M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.

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M&G plc, incorporated and registered in England and Wales. Registered office: 10 Fenchurch Avenue, London EC3M 5AG. Registered number 11444019. M&G plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority.

M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.

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M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.