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We’re challenging outdated perceptions of retirement by changing the conversation around later life

We've launched a new campaign to change the conversation around later life, moving away from outdated portrayals of retirement and encouraging proactive financial planning. Too often, people invest "too little, too late”, and we want to help shift that mindset.

While affordability and lack of knowledge hinder people from engaging with financial planning, current depictions of retirement are creating another barrier because we are not positively talking up the possibilities that later life offers. Our research found that over half (58%) of those not retired in the UK believe the way retirement is written, talked about or portrayed is uninspiring and does not reflect the life they want to lead.

That’s why we’re focusing on a more aspirational, positive, and realistic representation of later life - one that inspires people to plan ahead, feel comfortable discussing finances, and have the confidence to seek advice.

To bring that to life, we've commissioned a vibrant photography series showcasing the rich variety of later life experiences today. These images are available for free to media and anyone else looking to help change the conversation – check them out below.

Alongside this, our Agenda for Change includes a set of recommendations that draw on our research findings, with the aim to inspire individuals, government and industry to make meaningful change. Explore and download it below.  

Our recommendations:

  1. A comprehensive review of portrayals of retirement, considering what changes could nudge more people to engage with later life planning and increase contribution rates.
  2. A clear roadmap on the future of auto-enrolment contribution rates to tackle under-saving in workplace pensions with consideration given to targeted support for lower income groups.
  3. A review of financial education provision, so that school leavers understand basic principles related to pensions saving, so they can boost returns at different stages of their savings journey.
  4. Better access to affordable financial advice, ensuring the UK has the right regulatory architecture for regular savers to tap into bespoke, simple, affordable advice, guidance and targeted support.

Go behind-the-scenes with the individuals reframing later life

Our new campaign challenges outdated stereotypes and offers a fresh, realistic view of later life. To support this, our new photography series captures the true essence of modern retirement and seeks to inspire proactive financial planning for later life. 

M&G's Agenda for Change

By implementing our Agenda for Change recommendations, alongside positive representations of later life, we believe a new national conversation can start to take place that inspires people to plan proactively for the future.

Changing the conversation:

Reframing the debate on later life

Download our Agenda for Change
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M&G Investments

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M&G plc, incorporated and registered in England and Wales. Registered office: 10 Fenchurch Avenue, London EC3M 5AG. Registered number 11444019. M&G plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority.

M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.

M&G Investments

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M&G plcの直接子会社であるM&G Investments(M&Gインベストメント)のウェブサイトにアクセスするには、
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M&G plc, incorporated and registered in England and Wales. Registered office: 10 Fenchurch Avenue, London EC3M 5AG. Registered number 11444019. M&G plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority.

M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.

M&G plc は、イングランド及びウェールズで設立・登録。本社登録地は10 Fenchurch Avenue, London EC3M 5AG。登録番号11444019。M&G plcは持ち株会社で、その子会社の一部はPRA(健全性監督機構)及びFCA(金融行為規制機構) に認可され、それらの規制対象となっています。

M&G plc は、イングランドを登録地、及び主たる事業領域とする会社で、その関連会社は有数の貯蓄・投資機関として基盤を確立しています。M&G plcは、Prudential Assurance Company Limited(プルデンシャル・アシュアランス・カンパニー・リミテッド)の直接親会社です。なお、Prudential Assurance Company Limitedは、アメリカ合衆国を主たる事業領域とするPrudential Financial, Inc.(プルデンシャル・ファイナンシャルInc.)またはイングランド及びウェールズで設立された国際グループ企業であるPrudential plc(プルデンシャル・ピーエルシー)とは一切関係がありません。

Prudential Portfolio Managers (South Africa) (Pty) Limited

You are about to enter the website of MandG Investments Southern Africa (Pty) Ltd a direct subsidiary of M&G plc. Click here to proceed.

M&G plc, incorporated and registered in England and Wales. Registered office: 10 Fenchurch Avenue, London EC3M 5AG. Registered number 11444019. M&G plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority.

M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.